First Stop UK case study

When the First Stop UK network was relaunched in 2019, Silkmoth were asked to overhaul the web presence whilst adhering to Bridgestone's guidelines for their flagship European retail brand.

Local e-commerce

One of the challenges faced by a franchise tyre network is that each dealer sources their tyres from local and national wholesalers at prices that are unique to them. Selling this locally available stock at prices unique to each franchisee is one of Silkmoth's specialities. Put simply, in this instance, a website offering centrally sourced stock at one sell-out price wouldn't cut the mustard.

A rapidly growing network

The provision of an e-commerce solution for each franchisee is one of the many building blocks that First Stop UK have in place to rapidly grow their network. With ambitious plans to reach 220 centres by 2024, numbers continue to rise with new members signing up from Teesside in the North of England, down to Bournemouth in the South.

Mark Widdows, First Stop's UK Retail Network Manager said "to bring in new partners – and industry leading ones at that – is something to be extremely proud of, as our network proposition is clearly resonating with established business owners who know the industry inside out."

For more information about First Stop and becoming a member, visit their Join the Network page.