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Bike Tyre Buyer case study

Micheldever Tyre Services asked Silkmoth to develop a wholesale motorcycle e-commerce portal to help them support small, independent garages that specialise in motorcycle servicing, MOTs and tyres.

Dedicated sales channel

With over 40 years experience of selling motorcycle tyres, Micheldever has a great understanding of the market. They wanted a to build dedicated sales channel for dealers where motorcycle tyres were front and centre and not a bolt-on to a passenger car offering. allows motorcycle dealers to register a new account with Micheldever and quickly get access to thousands of bike tyres that are available for same day or next day delivery. As well as showing pricing and stock availability there are special offers and tyre recommendations. Dealers can manage their account and see their order history choosing to re-order items if they want to.

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