Search Engine Optimisationit's no good if people can't find you.

You need to make sure that the people who should be interested in what you provide can find your website very easily – before they find your competitors' websites. Our Search Engine Optimisation programme will tune your website so that it appears high up in the search rankings.

An optimised website is better than an advertised website

Although you can be visible in Google instantly using Adwords, your website disappears from Google as soon as you stop the campaign. SEO builds the visibility of your website more gradually, but once your website has been optimised, its ranking in Google is longer lasting.

People trust natural search results far more than they trust adverts. Given a choice of clicking on a search result that looks like it matches what they're interested in, or clicking on a similar advert, most users will opt for the search result. Your website needs to be optimised to be visible in natural searches.

SEO by Silkmoth

Silkmoth's SEO programme is based on measuring the performance of your website. We analyse many different factors. We then modify and extend your website so that it attracts more visitors.

Here's the increase in visitors that one of our customers experienced shortly after we started SEO on their website:

Why SEO isn't easy

It's not hard to find companies that will promise to “get you to the top in Google” for a very small fee. The truth is that achieving a good position in Google isn't easy, and takes knowledge and effort. There are two principal reasons why SEO isn't easy:

Google doesn't tell anyone how their search engine works.

They're constantly refining their search engine algorithms to try to present the user with the most relevant results, and omit the websites that are trying to fool Google. If they divulged how the search engine works, they'd then have to react to another wave of scams. It's far simpler for Google to refine how they do what they do in secret. That means that what was good practice for website building and SEO a year ago is not necessarily good practice now.

It's a moving game.

Many new websites are launched every minute of every day. Within your own area of activity, new competitors can come onto the web overnight, and all of your current competitors are most likely refining their websites too. Maintaining your good ranking in Google requires you to be actively monitoring and changing your website. SEO is that continuous process.