Creating an online advertising campaign is simple; ensuring an adequate return on investment from a campaign is not. Pay-per-click advertising can be a very effective way of building awareness of your brand. It can also be extremely expensive and wasteful if it's not tightly managed.
When online advertising began, the business model was simple: the more you were prepared to pay to have your advert displayed, the more visitors you could attract to your web site.
But web users have become resistant to anything except exceptionally well-targeted and formed advertising. Pay-per-click operators such as Google have responded by refining how adverts are chosen for display.
Unless your advertising is designed so that it will be considered ‘highly relevant' by Google, it will result in the cost-per-click being much higher, and your adverts will appear in a less prominent position.
An online advertising campaign is a very dynamic activity. The performance of your campaign will be affected not only by what you do (or what we do on your behalf), but by the activities of your competitors, and changes in the business models of Google and other pay-per-click operators.
Constant monitoring is needed to ensure that your advertising budget is spent effectively.
We manage more than a million pounds of annual advertising spend on behalf of customers.
We can define your campaign, set it up in Google Adwords, and manage it on a daily, weekly or monthly basis. We've got the knowledge and tools that you'll need to be able to get an insight into how well your advertising is performing.
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