This surgery will provide an introduction to Google Adwords and discuss the preparations you must make before creating a campaign, how to create a campaign and how to monitor the success of your campaign.

Topics covered include:

1. Determining if Pay Per Click (PPC) can work for you
2. Researching search phrases and estimating likely visitor numbers
3. Creating adverts with optimal quality scores and conversion rates
4. Monitoring campaign performance

There will also be an opportunity to go through any Adwords campaigns you have previously set up.

Duration - 2 hours

Please note places are restricted to one per company. If you want to run a session for a group of people from your business please get in touch and we'll arrange a convenient time.