Firstly let's clear up what SERPS is; I'm talking about Search Engine Results Pages not the State Earnings-Relates Pension Scheme.
Yesterday we were looking at some SEO work for "Solicitor in Birmingham". There's not a huge amount of traffic for it but that's by-the-by.
When we compared the top 50 SERPS from Google with the top 50 from Microsoft's new offering Bing we found some interesting results.
Of the 50 Microsoft results, 17 were portal (www.solicitors.co.uk etc.) and job sites the remaining, 33 were real solicitors practices.
The top 50 Google results delivered 36 portal and job sites with only 14 actual solicitors.
The distribution of real solicitor websites was front-loaded (closer to position 1) on Bing yet quite evenly spread over the 50 for Google.
So on that one query where Bing would be my preference. That's not enough to convert me just yet, but worth keeping an eye on.
Here's the current state of play for organic traffic on our most visited website:
The elves are back...