Denise and I spent the day learning how to turn Customers into Assets yesterday. The course was run by Philip Parsons of 3rd avenue (yes, I've already got first dibs on his desperately needed new website!)
It was an interesting day, we met some interesting people. I think the thing that struck me most was that we should treat customers as we like to be treated ourselves. Blatently obvious I know, but sometimes you need to figure it out for yourself before it occurs to you. Phil did a good job of this!
So what does this mean? Well it means we have to try harder. As a customer I'm pretty demanding and by my own admission I have been known to grumble if one of my customers is very demanding - I'll view this in a different way now.
The elves are back...