As expected the initial search ranking success following the launch of Feeds Direct has started to wear off.
In the past Google has been criticised for not being up to date. For instance whenever there's some global news event quite often Google would take a couple of days to catch up.
So it seems that new sites are treated a bit differently. Just in case they are the next big thing, they are artificially pushed up until Google assesses just how important and/or relevant they are. And that seems to be the case with Feeds Direct. Whilst we're still achieving respectable positioning it's not where it was a few days ago. It'll be interesting to see where it settles.
The elves are back...