28 February 2009
Keith Jones appeared today for the third time on Becky's Retail Therapy, BBC Radio Manchester's popular Saturday morning show. His advice on online shopping and trading came in a broadcast from the Trafford Centre.
Becky Want, programme host, quizzed Keith on what has changed for online consumers since the economic situation worsened. "While sales in the High Street have been impacted, online sales are holding up well," said Keith, "and we think that's going to continue, as people search for businesses and brands they can trust."
It's not a time when retailers can rest on their laurels, Keith told Becky. "The smart companies are looking at how they can strengthen their online image, providing better deals and better service, to increase customer loyalty. At Silkmoth, we're currently working with several major companies on advances in their use of the web."
The elves are back...