31 May 2008
Silkmoth have extended their portfolio of online advertising management to include household name Timpson.
Silkmoth will undertake a campaign creation and management exercise to increase traffic to the Timpson Locksmiths website. Using their knowledge and experience Silkmoth will create a highly effective campaign of adverts on the major search engines. The campaign will increase the numbers of qualified visitors to the Locksmith's website and subsequently increase the conversion rate of visitors to customers on that site.
Keith Jones, Silkmoth's Managing Director described the contract award as "a significant capture for Silkmoth. Timpson will join a managed portfolio of customers already spending well in excess of a million pounds on search engine marketing each year. The key to success in this field is to have a detailed knowledge of the search arena and broad experience of ad management campaigns. The size of Silkmoth's portfolio gives us special access to staff and resources at Google, Yahoo and Microsoft. The kind of access that smaller portfolio managers can only dream of."
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