26 April 2008
BBC Radio Manchester's popular Saturday morning show, 'Becky's Retail Therapy' interviewed Silkmoth's Keith Jones today. Broadcasting from the Arndale Centre in the heart of Manchester, host Becky Want quizzed Keith on whether consumers can trust online shopping.
"It's easy for people to check whether a web site is trustworthy", said Keith. "At the point where they're asked for their credit cards details, they should see a small padlock icon in the browser. That indicates it's a secure site. The risks to the consumer are really quite small, and probably less than when you use your credit card in a restaurant."
"But you would say that, wouldn't you, said Becky Want, "you're building all these online retail sites!"
"Well, yes," Keith replied, "because at Silkmoth we're interested in getting people to set up their online business properly, and building trusted relationships with their customers."
Many businesses fail to give consumers a trustworthy online experience, explained Keith, "and then they lose potential customers, just when they're on the point of making a purchase".
But it's possible for even the smallest business to trade online successfully. "As long as they get proper advice, from a company such as Silkmoth, they'll be able to reach customers online much faster and more cheaply than if they set up in the High Street".
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