31 August 2007
Despite the miserable summer weather and many of Silkmoth's customers spending as much time as possible overseas it has been a busy time for the development team.
Optimum-PDM offer a complete business support service helping clients grow their business in an effective and intelligent way. Optimum's complete service covers all aspects of business development from marketing strategy through to the production of literature and other materials.
Optimum-PDM engaged Silkmoth to build their new website based on our popular Wirenet™ content management system. The site was completed and launched in August and can be found at www.optimum-pdm.com.
Axis are an accounting firm with offices in Cheshire and Derbyshire. Looking to offer more services to their clients, Axis appointed Silkmoth to build them a content managed website with extended functionality to provide online credit checking together with a secure, password protected document retrieval facility for their customers.
The site, www.axisaccounting.co.uk, is the first to make use of Silkmoth's white-label credit checking product (www.creditreferenceservices.co.uk) and is a cost effective way in which firms like Axis can add a new income stream to their business.
Following the success of the Churchill China Dining Out, Silkmoth have been appointed to build a site aimed at Churchill China's shareholders.
Fullfilling a number of statutory obligations, the PLC website contains financial reports, corporate announcements and contact information for the company's shareholders.
25 August 2007
Silkmoth have launched an innovative credit reporting facility, Credit Reference Services. Aimed at accountancy and other financial service providers, Credit Reference Services provides a white-label business credit checking facility.
Credit reference services allows companies to add their own branded credit checking service to their website. Customers use the service and pay for online reports. At the end of the month a referral fee (£5 per report) is paid providing an easy to implement and useful income stream.
More details can be found on the Credit Reference Services website.
27 August 2007
Regular Silkmoth visitors can't have failed but notice the new branding to the Silkmoth website.
As part of a forthcoming marketing campaign (Autumn 2007) we have taken a step back and looked at our branding and corporate identity. Generally we were very happy with the old blue hand but it did not work well on multi-coloured promotional material and the "fuzzy" edges were unworkable on marketing items such as pens and mugs.
Taking an evolutionary step rather than a radical leap a new logo and strapline were born
The new strapline before we do the website we do the insight sums up in nine words not only what we do but how we do it.
Silkmoth's approach is to learn every nuance of our customer's business before translating it in to a website. An approach that is born out by some hugely successful websites.
06 August 2007
Glasgow based Viking International supply tyre and exhaust parts to major national automotive retailers as well as thousands of independent garages throughout the UK.
Operating from a network of distribution centres, Viking's fleet of vans deliver tyres and exhaust parts ordered online. In most cases orders are fulfilled on the same day.
Carl Dean, Silkmoth's Technical Director, describes some of the technical challenges posed by the Viking website.
"Tyre and exhaust distribution is a fast paced business with fitting centres and garages needing same day delivery of items to fit to cars waiting in their bays. Viking operates a national call-centre where orders are placed over the phone. With an increasing demand for online ordering Viking appointed Silkmoth to build them a website able to cope with the expectations of busy business customers." "The biggest challenge of the new Viking website was in keeping stock levels at eight distribution centres synchronised with on-screen search results. We worked closely with Viking's own technical department to integrate the website with their own in-house systems."
"Tyre and exhaust distribution is a fast paced business with fitting centres and garages needing same day delivery of items to fit to cars waiting in their bays. Viking operates a national call-centre where orders are placed over the phone. With an increasing demand for online ordering Viking appointed Silkmoth to build them a website able to cope with the expectations of busy business customers."
"The biggest challenge of the new Viking website was in keeping stock levels at eight distribution centres synchronised with on-screen search results. We worked closely with Viking's own technical department to integrate the website with their own in-house systems."
Following a beta release to a group of Viking customers the site went live on 6th August.
Find out more about Silkmoth's latest developments.