Silkmoth MD Shares His Experience

24 April 2007

The Managing Director of Silkmoth, Keith Jones, has been invited to give a breakfast seminar for the second time this quarter by the Greater Manchester Chamber of Commerce entitled "Is your website working for you - or for your competitors?"

The first seminar was so successful that Mr Jones will again speak to business owners and people responsible for sales and marketing to help them get a better return on the investment they have made in using the web.

The seminar will include:

• How to measure the performance of your own and your competitors' websites.
• What your website should not include that may be threatening your business.
• Which bits of web jargon you need to understand.
• How people use the web and how your site can be optimised to benefit from this behaviour.
• Advice on how you could integrate other marketing activity to generate more business at lower cost.
• A 10 point checklist to take back to your web designer so that you can set the goals for what you would like your website to achieve.

On this occasion Keith Jones will be accompanied by Matthew Goldsbrough, managing director of the marketing firm Goldsbrough Consulting. Silkmoth and Goldsbrough Consulting often work together to combine web expertise and marketing strategy for the benefit of both companies clients.

The seminar took place at Hyde Town Hall, Market Street, Hyde, SK14 1NN on Tuesday 24 April, 2007 at 8.00am. Details of other Chamber events can be found on the Chamber Link website.