21 June 2006
Based in Macclesfield, Cheshire, Lead Precision Machine Tools Ltd supply lathes and machining centres to a wide range of industrial sectors such as motor vehicle, defence, aviation and general mechanical engineering.
The company came to Silkmoth at the beginning of the year with a project that demanded great speed, efficiency and customer focus. The firm was exhibiting at the MACH '06 show in May and they needed a professional web site to be ready in time for the event.
True to form Silkmoth had the website ready ahead of schedule. The inclusion of the WireNet™ newsletter service pioneered by Silkmoth, allowed Lead Precision Machine Tools to send out an email newsletter inviting all of their customers and contacts to visit them at the show.
The site continues to be used proactively by Lead Precision Machine Tools. The analysis that Silkmoth has carried out on behalf of the company to analyse traffic to the site seems to indicate that it is a vital component of the companies marketing strategy.
The elves are back...