Adwords and PPC Campaigns That really Work

20 Dec 2006

Silkmoth has run many internet based promotional campaigns on behalf of their customers from digital marketing software right through to email campaigns. In 2006 the demand for Pay Per Click Sponsored Listings and Google Adwords has increased dramatically.

Turning The Tap On

When Tyre Shopper was launched it was a new brand to the internet. The website was unknown both by search engines and the general public. Such was the faith in the new website and its ability to convert visitors in to customers, Silkmoth embarked on a massive Pay Per Click / Google Adwords campaign.

Carl Dean, Silkmoth's Technical Director describes the idea behind the campaign:

"Initially we wanted to test the site and the back-office online and offline functions to make sure everything was ready and everybody involved knew what they were doing. After a week or so we turned the tap to full-on and the visitors have been arriving 24 hours a day ever since.

In the background the site has continually improved its natural search engine rankings delivering more customers every day."

Measurement Is Key

Before embarking on any Pay Per Click, Sponsored Listings or Google Adwords campaign, Silkmoth will carry out an assessment of a customer's website to establish its conversion ratios and average order values. Once calculated, Silkmoth can advise on the campaign budget and the format and style of advertisement that will bring most success.

Once a campaign has begun, Silkmoth will measure the outcomes on a daily basis ensuring any problems and areas for improvement are resolved in a timely, cost-effective manner.

If you would like to talk to Silkmoth about running a campaign to drive visitors to your website please contact us.