30 August 2006
Silkmoth is delighted to announce that it has won the contract to upgrade the website for one of the world's major manufacturers and distributors of high quality ceramic tableware and related products. Based in Stoke-on-Trent, Churchill China supplies a wide range of ceramic tableware to customers in hospitality and home markets around the world through an extensive network of retailers, agents and distributors. The products vary from simple white plates to specialist products for ethnic restaurants. The Retail division, which supplies products for use in the home, provides not only traditional prints and classic English design, but also a collectable range and high fashion products to meet today's changing lifestyles.
The site that Silkmoth is in the process of developing will enable Churchill to easily and simply create and maintain web site content using their innovative WireNet™ technology. The site will enhance the already successful email marketing developed by Churchill. Staff at the company will be able to create and manage the content to support the latest email campaigns. The information gathered through email enquiries, feedback forms and product enquiry forms will be capable of being imported into their own back office systems. Silkmoth will of course be providing their usual site management and performance service which provides information that is sufficiently detailed and correctly filtered to give realistic data about visitors to the web site.
Churchill were particularly keen to work with a web development company that provides a high level of support as well as technical expertise. Silkmoth demonstrated to them that it is such a company. The staff at Silkmoth are also looking forward to working closely with their Stockport based partner Promedia who will be providing the graphic designs for the project.
The elves are back...