29 Dec 2006 Steroplast the international manufacturer and distributor of occupational, sports injury and clinical products has asked Silkmoth to update and enhance their current website. The new site will be reskinned and include a full product catalogue to compete with the online catalogues of other First Aid product providers. The planned site will also include a new online electronic newsletter facility using Wirenet™. Steroplast is one of Silkmoth's oldest customers and both are delighted to be continuing the ongoing relationship.
20 Dec 2006
Warwick International Computing Systems is a global leader in Occupational Health and Safety Management Software development and support. Silkmoth developed their current website some years ago. Warwick IC, in recognition of the working relationship that they have had since that time, has awarded Silkmoth the contract to upgrade it. The reskinned site will be brought up to date and be made more effective.
The new site will have a new design, will be more appropriate for the company’s current market place with updated templates, but at the same time will retain the existing content, which has been very effective for the company.
Silkmoth has run many internet based promotional campaigns on behalf of their customers from digital marketing software right through to email campaigns. In 2006 the demand for Pay Per Click Sponsored Listings and Google Adwords has increased dramatically.
When Tyre Shopper was launched it was a new brand to the internet. The website was unknown both by search engines and the general public. Such was the faith in the new website and its ability to convert visitors in to customers, Silkmoth embarked on a massive Pay Per Click / Google Adwords campaign.
Carl Dean, Silkmoth's Technical Director describes the idea behind the campaign:
"Initially we wanted to test the site and the back-office online and offline functions to make sure everything was ready and everybody involved knew what they were doing. After a week or so we turned the tap to full-on and the visitors have been arriving 24 hours a day ever since. In the background the site has continually improved its natural search engine rankings delivering more customers every day."
"Initially we wanted to test the site and the back-office online and offline functions to make sure everything was ready and everybody involved knew what they were doing. After a week or so we turned the tap to full-on and the visitors have been arriving 24 hours a day ever since.
In the background the site has continually improved its natural search engine rankings delivering more customers every day."
Before embarking on any Pay Per Click, Sponsored Listings or Google Adwords campaign, Silkmoth will carry out an assessment of a customer's website to establish its conversion ratios and average order values. Once calculated, Silkmoth can advise on the campaign budget and the format and style of advertisement that will bring most success.
Once a campaign has begun, Silkmoth will measure the outcomes on a daily basis ensuring any problems and areas for improvement are resolved in a timely, cost-effective manner.
If you would like to talk to Silkmoth about running a campaign to drive visitors to your website please contact us.
14 Dec 2006
Silkmoth is now making full use of the newsletter functionality in Wirenet™. and is producing its own quarterly issue. If you have not received one and would like to do so in the future, then register your details at the bottom of this story.
Any Wirenet™ customers who would like to add this useful service to their own site and stay in touch with customers and potential customers, please contact Keith Jones at Silkmoth.
07 Dec 2006
Silkmoth are pleased to announce that the vacancy and application site for Riverside Housing launched this month.
The Riverside Group is the parent company for a number of housing associations across England. The new site allows staff to update vacancies daily and potential applicants can use an easy search facility to see all vacancies or look for a specific role.
All vacancies can be applied for online or there is the option to print off the application form to complete manually and post.
The online application form can be saved and retrieved at a later date. An acknowledgement email is sent to the job hunter when they have completed the form if it is submitted online.
Riverside is expecting that by making job vacancies easier to find and applications simpler to submit, they will receive a higher volume of applicants.
This recruitment site is the latest of a number that Silkmoth have designed. Carl Dean, Technical Director said, “We have developed some very strong expertise in the recruitment site field”.
The elves are back...