8 June 2005
The Franchise Group (TFG) has placed an order with Silkmoth to supply a NetSite™ to generate enquiries from prospective franchisees for the growing number of TFG clients. Silkmoth will be building a site under the newly developed Franchise Market branding. The site will consist of a large number of web pages, each of which is highly optimised to gain high visibility in search engines. The NetSite™ technology was chosen over more traditional web development techniques because of the ability it has to capture highly targeted traffic in a high volume but highly competitive market.
TFG felt that their original, franchisee-centred approach would be ideally presented in the content-rich NetSite™ format and that with their strong call to action they would be able to achieve excellent conversion rates. The site is expected to be fully developed and launched by the end of July 2005.
The elves are back...