10 June 2005

Gillett & Bevan understand the need for a consistent multi-channel presence in today's complicated world. They wanted to ensure that however and wherever potential customers research their company they will receive a high quality and professional image of the company.

Having worked with Silkmoth over several years in presenting just such a multi-channel message for their customer Bensons for Beds, G&B selected Silkmoth as the partner best suited to develop the new Gillett and Bevan web site.

It is planned that the new site will be launched by the end of August 2005 to coincide with a comprehensive new business campaign.

8 June 2005

The Franchise Group (TFG) has placed an order with Silkmoth to supply a NetSite™ to generate enquiries from prospective franchisees for the growing number of TFG clients.

Silkmoth will be building a site under the newly developed Franchise Market branding. The site will consist of a large number of web pages, each of which is highly optimised to gain high visibility in search engines. The NetSite™ technology was chosen over more traditional web development techniques because of the ability it has to capture highly targeted traffic in a high volume but highly competitive market.

TFG felt that their original, franchisee-centred approach would be ideally presented in the content-rich NetSite™ format and that with their strong call to action they would be able to achieve excellent conversion rates. The site is expected to be fully developed and launched by the end of July 2005.