21 July 2005

MotoringLawyers.com is a new branding for a partnership of two highly experienced and respected lawyers who specialise in helping drivers facing prosecution for motoring offences such as speeding and drink driving.

The company recognized that the first port of call for a driver who receives a notice of prosecution or who is arrested is to use the Internet to find a specialist lawyer who can defend the case and who has a proven high rate of success in achieving an acquittal. A high level of search engine optimisation was a key requirement.

Silkmoth was selected because they have a proven track record in working for solicitors and because they fully understand the complexities of how search engines work in selecting web sites to present to their searchers.

Because speed to market was an important factor for the company, the project was fast-tracked and delivered within a month of order.

20 July 2005

The secured lending market is highly competitive with all the major financial institutions having a web presence. Generating volumes of applications for secured loans from the web is an expensive business if using traditional pay-per-click web visitors.

Beech Finance recognised the potential of Silkmoth's NetSite™ technology to target and deliver exactly the right sort of loan applications for them. By building a highly search-engine-optimised site (www.securedloandeals.com) Silkmoth were able to target specific sections of their specialist market and attract customers who may find difficulty in achieving a loan due to bad debt problems, CCJs, bankruptcy or prior HP problems.