AstraZeneca provide geo-targeted ads using MediNewsToday

3 September 2004

AstraZeneca, one of the largest pharmaceutical companies in the world, with its head office in Macclesfield, Cheshire has placed an order with Silkmoth to extend the successful MediNewsToday desktop medical news delivery program (which uses Silkmoth's patent pending NewsHound™ technology) to provide geographically sensitive (geo-targeted advertising).